Developing a hotel? New to resort hotel development? As you figure out where to start and as you contemplate the results of the hotel feasibility study, here are a list of basic issues you need to have in place.
If you have not had a market study done by the way get one done, at the very least this should be done by a professional, not the local real estate agent down the road who sold you this lot with the line ‘great spot to build a resort’.
Get you team together. Yes I mention this as it is not uncommon for those who are inexperienced to not realize the amount of team members which are required to kickoff a successful hotel project. Architect, surveyor, builders and engineers, interior designer, a hotel consultant to assist you with general input and management and brands options, landscape specialist, someone experienced in kitchen design plans (not the supplier on his own), special systems experts in communication, security and the like.
Get your permits in order. Environmental and local municipal issues.
Get your finance in order; realize that you need cash to get this off the ground.
Get your development budget tied down and in order, and get advice on this from experts. Realize that base building costs are a smaller than you expect % of the total build out costs.
Get your management team decided on and contracted? Who will manage this hotel?
Educate yourself, get advice, and if all of the above are in place you will have a good chance of success.
So build out is occurring now, what do you have to do to open a hotel?
Management have to figure out how to overcome numerous challenges along the way to opening.
With conflicting interests from numerous parties it is an interesting and challenging profession.
Consider the balancing act!
Your client and or owner who happens to be a local real estate developer wants to sit in the main restaurant to host his potential real estate clients a week after the chef is hired while construction in the kitchen is ongoing, the financier and developer are eager to get guests in the door before the hotel is completed, the hired team needs to be educated, trained, trained and trained again.
Where will the staff and management team come from? How to get the local community onside? Will the operating concepts and the pricing strategy actually work? Are we on budget with pre-opening and construction costs? Where will we buy our products and equipment? How secure and safe will this place be? What is our image and marketing position? Where will our guests come from? Who will oversee the defects management of construction/ Will we need to take over the property from construction before defects are rectified/ Can the chef actually cook as the owner appointed him/her and we didn’t test his/her skills during the recruitment drive? Will the staff housing be ready? What will be our environmental friendly practices? How do I keep the owners happy. How do I now persuade head office or/and the owner the 1st years budget was too optimistic?
One can go on and on.
Successful hotel development and opening management requires a feel for where one is at as the circumstances change daily, the uncanny ability to figure out the timing issues and kind of worm one’s way through all the obstacles.
As your resort hotel management team, business adviser or development consultant we will help you avoid all the opening pitfalls. Proven and tested, our experience in opening or re-launching resort hotels is extensive and almost all took place in ‘hardship’ isolated locations where one has to think outside of the box.